We?collaborated with RJG to?adjust?their digital campaign by producing?pre-roll ads. The purpose of these ads is to spread their timely message about taking financial planning courses for people 60+ from the comfort and safety of home. Along with advertising the online courses, ILD helped facilitate the transition from in-person to online by coaching RJG through the new virtual platform. With collaboration and urgency, all of this was done within a week of the client's intial request.
In addition, we programmed and launched a secure web portal for retirement planning students to access course documents and assets upon completion of the course.
March 12, 2020 — Idea Lab Digital is contacted by RJG Financial Services with the request to shoot an urgent video to promote their intent to transition to online learning.
March 16, 2020 — Idea Lab Digital sends a crew of 2 wearing protective gear to shoot interview videos before the NJ executive order to stay at home.
March 18, 2020 — Using edited short video clips advertising the online learning, Idea Lab Digital starts a digital ad campaign using pre-roll promotional videos.
March 19, 2020 — ILD launches secure Student Resources Portal before first online class
March 20, 2020 — RJG Financial Services holds their first online workshop via Zoom.
April 17, 2020 — RJG Financial Services to hold its next online course sanctioned by COFE - Council of Financial Educators. If you're age 60+, learn more here.
Client: RJG Financial Services
Project: Video Production, Pre-Roll Campaign & Private Web Portal Development