Lab Work

New Year, New Campaign

2016 heralded in a New Year and a New Campaign for Camden County College. Our task was to create a new campaign that focused on their message. Our philosophy of “less is more” delivered their message with a clean, slick look that clearly positions who they are and what they offer.

Social and digital media, such as Facebook advertising, Geo-fencing, Remarketing and Impression-based/targeted advertising, were included in the media mix along with traditional out-of-home advertising.

Client: Camden County College
Project: Ad Campaign

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